Behaviour change

To hit ambitous climate goals, organisations will have to bring others with them. Our workshops can provide the blueprint for successfully doing this.

Using nudge theory to drive sustainability improvements

We provide training on how to use behavioural science or nudge approaches to drive sustainability improvements in an organisation.

We offer a one-hour webinar on using nudge theory to encourage sustainable choices, which is a punchy and engaging introduction to the topic. This course has been delivered to hundreds of professionals in the built environment sector through the Supply Chain Sustainability School.

We also provide a longer, interactive two-hour workshop which gives participants the opportunity to explore how nudge theory could improve sustainability in their organisation. This workshop has been delivered to staff at the Department of Food, Environment and Rural Affairs, The Environment Agency, Mott MacDonald and Severn Trent Water.

In our nudge theory training participants will:
  • Learn about the principles of behavioural science, including the concept of the ‘choice environment’
  • Recognise how to apply behavioural science to sustainability goals using the EAST framework
  • Be given a process for designing nudges to implement in their own setting
  • Work in groups to design nudges that address genuine sustainability problems faced by their organisation
Who we've delivered nudge theory training to:

Praise for our nudge theory training

Three Point Five training sessions on nudge theory continue to prove popular with Supply Chain Sustainability School audiences, with our most recent session rated as Good or Excellent by 100% of attendees. Rick has been declared “very clear” and “very knowledgeable” by attendees, and his sessions have been called “engaging” and “well-paced”. The School enjoys working with Three Point Five and would recommend Rick as a trainer.

– Robyn Conway, knowledge manager, Supply Chain Sustainability School

The improving sustainability using behavioural science workshop delivered by Three Point Five really got us thinking about the subject. The facilitator was able to motivate the team using breakout rooms to initiate discussions in smaller settings ensuring everybody felt part of the workshop. Follow up team discussions indicated a number of colleagues starting to use the tools provided by the workshop session in their work. The feedback I had for the session was really positive.

– Chris Duncan, The Environment Agency

Participant feedback

“It was absolutely fascinating and although I completely understand the (basic) science behind this topic I was glued to the presentation!! Thank you so much :)) It was brilliant and I really appreciate it.”

“Thank you so much for this presentation, one of the best I’ve attended so far, if not the very best. Thank you.”

“Thought the presenter was great and explained in detail and the presentation was interesting.”

“The presenter was simply great! and the information provided was very useful.”

“Rick is a very good presenter and the slides were very good.”

“Short, sharp, punchy, insightful with clear practical steps that can be taken to apply the theory”

“Very interesting and relevant to what I am trying to achieve. Great delivery and presentation, thank you so much 😊”

“Very eloquent speaker. Great examples of theory into practice.”

Talking to clients and suppliers about climate change

To stabilise the global climate and avoid catastrophic climate change, organisations will have to address the emissions from their whole value chain. This means engaging with suppliers to tackle their emissions – and for financial services companies it means considering the emissions of their customers and investees.

But what is the best way to engage with stakeholders outside of your organisation?

This hands-on course will give participants the skills, knowledge and mindset to engage others in constructive dialogue on climate change and emissions reduction.

Using role-play and practical exercises, Participants will learn…
  • The fundamentals of climate influencing –  getting people to care
  • Approaches to overcoming psychological distancing and getting emotional buy-in
  • The benefit of a collaborative versus transactional approach
  • How to take the role of moderator and engage in productive discussions on climate change

The basics of engaging audiences in climate action

To avoid the worst impacts of climate change we will need everyone to take action. We can teach organisations how to go about engaging audiences in ways that help make the necessary change happen.

This course is particularly useful for those trying to drive widespread emissions reductions through behaviour change campaigns. This may include universities, local councils, other public facing organisations and large organisations.

Participants will learn…
  • Why buy-in is essential in tackling climate change
  • The problem of psychological distancing
  • How to build effective engagement through bottom-up, value-led approaches
  • How to build impactful engagement around co-benefits
  • The power of trusted-messengers
  • How to have constructive face to face conversations

Testimonials for this course

This was a really interesting workshop which definitely got me thinking about the best ways to communicate climate change to others. It’s not as simple as just stating facts and expecting people to change, there’s certainly a lot more to it and this workshop helped to break this down and explain the best ways to get people on side with climate change action. Rick was very patient and I enjoyed the breakout rooms and positive discussion it generated. This isn’t just a webinar, but a chance to get involved and talk through issues with other people in the same position as you.

– Sammy Gray, Climate change and environmental projects officer, Wyre District Council

Campaigning for safer active travel infrastructure brings you into conflict with many people who have contrary views. Often the immediate reaction is to not listen, or engage in a back and forth argument, usually ending in both sides feeling put out. Taking some time in this workshop to step back and review how we can engage with sceptical audiences was hugely useful. Through discussion and workshopping, the session helped participants come up with actionable insights they could immediately put to use.

– Alex Robertson, a member of Pedal on Parliament and SW20 – a 20 minute neighbourhood interest group based in South West Edinburgh