Driving sustainable behaviour

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Approaches to driving more sustainable behaviour

We have courses that look at four different approaches to driving more sustainable working and behaviour. These approaches are how to lead change in an organisation, how to use behavioural science to encourage sustainable behaviour, how storytelling can be harnessed to drive climate action and how design-thinking can find solutions to sustainability problems.

Using behavioural science to drive more sustainable behaviour

We deliver courses on how to use the insights of behavioural science to encourage more sustainable choices and behaviour. The course length can vary from one hour to a whole day depending on requirements. Shorter courses provide an introduction to using nudge theory to improve sustainable outcomes. This includes an overview of The EAST Framework – which gives examples of nudges that can encourage sustainable choices by making them Easier, more Attractive, by harnessing Social pressures or by intervening at a Timely moment.

Longer courses can be used to apply behavioural science methodology to specific problems faced by your organisation. These workshops take participants through a step-by-step methodology to arrive at potential solutions and look at the Behaviour Change Wheel and The EAST Framework.

We can also teach you how to run this training yourself within your organisation, which can be a way to cascade this approach to wider teams.

Using storytelling to encourage climate action – sharing insights from the UCL Climate Action Unit

This course shares the insights from the University College London Climate Action Unit, who have become an increasingly influential voice in the debate over how to drive greater climate action. They argue that talking to people about the problem of climate change does not drive significant change. Instead they advocate for a storytelling approach which showcases the actions of ordinary people. These stories deliver ‘social learning’ (i.e. teach people how to take action) and demonstrate the concrete, near-term benefits of taking action (reduced bills, healthier lifestyle etc). The audience is then more likely to perceive climate action as both doable and desirable.

The course take participants through how this approach can be applied to both reducing emissions and encouraging individual adaption measures. This is a two-hour course, but it is possible to provide a shorter version if required.

Leading change

Change is necessary if we are to take advantage of the opportunities of sustainable practices and, at the same time, meet the environmental challenges we face. However, many organisations struggle to support the people who make those changes work. Leading change is not just about implementing systems, it’s about engaging, motivating, and guiding people through uncertainty. This workshop focuses on the human side of implementing sustainable changes. It equips leaders with practical tools and strategies to help their teams adapt, stay aligned, and thrive in evolving environments.

In particular, learners will:

Understand change and transition in the workplace, why change can provoke resistance and cognitive biases which make us see change as a problematic
Use a simple formula for communicating change
Uncover how to deal with different reactions to a planned change
Use tools of influence to be a positive change agent

Using design-thinking to tackle sustainability problems

Design thinking is a methodology championed by Stanford University that gives anyone the tools to think like a designer, solve problems creatively and find innovative solutions. In this workshop participants will explore how to apply this approach to sustainability problems.

In particular, learners will:

Explore examples of how design thinking has been used to solve problems and leverage opportunities
Be taught the five stages of the design thinking process: Empathise, define, ideate, prototype, test
Work in teams to solve a sustainability problem using the design thinking framework

Testimonials and feedback for our behaviour change training

The improving sustainability using behavioural science workshop delivered by Three Point Five really got us thinking about the subject. The facilitator was able to motivate the team using breakout rooms to initiate discussions in smaller settings ensuring everybody felt part of the workshop. Follow up team discussions indicated a number of colleagues starting to use the tools provided by the workshop session in their work. The feedback I had for the session was really positive.

“It was absolutely fascinating and although I completely understand the (basic) science behind this topic I was glued to the presentation!! Thank you so much :)) It was brilliant and I really appreciate it.”

“Very eloquent speaker. Great examples of theory into practice.”

“Thank you so much for this presentation, one of the best I’ve attended so far, if not the very best. Thank you.”

“Thought the presenter was great and explained in detail and the presentation was interesting.”

“The presenter was simply great! and the information provided was very useful.”

The workshop was one of 2 scoring the highest and there wasn’t really any negative feedback at all, which was great to hear and down to the helpful tools and support you provided. What we felt worked really well was the train the trainer aspect. The workshop the Business Partners delivered was very relevant to the wider teams work, as we managed to add in a few examples relating to our work, following our workshop with yourself. So, that 2 step process could be something to consider again in future. Many thanks again for all your support and great work.

Three Point Five training sessions on nudge theory continue to prove popular with Supply Chain Sustainability School audiences, with our most recent session rated as Good or Excellent by 100% of attendees. Rick has been declared “very clear” and “very knowledgeable” by attendees, and his sessions have been called “engaging” and “well-paced”. The School enjoys working with Three Point Five and would recommend Rick as a trainer.

Fantastic webinar from Rachel of Three Point Five. In webinars there’s usually a nugget or two and a load of boring time to catch up on e-mails, but this webinar had me, and from what I hear through the follow up chatter, everyone else, focused throughout and soaking up the great tips and advice. Straight language that we can use in the workplace right away.

Three Point Five is a limited company. Our company number is: 10383412. Our registered address is: 4 South View, Somerhill Avenue, Hove, BN3 1RJ.

You can reach us at rick@threepointfive.org.uk.

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